Client: Logo Designer's Club Challenge
Date: May 2020
The logo takes inspiration from Wembley Arch, the architectural statement of the home of the English national team. The design of the this is similar to DNA. England is the ‘Home of Football’ - the northern city of Sheffield gave the sport its first set of rules. The logo is designed to represent a strand of DNA to symbolise this. The shape is also inspired by the design of the famous Henri Delaunay Cup, which the winners of the tournament lift.